Rùadh — coming soon

Rùadh (pronounced “roo-ah”), meaning “red” in Scottish Gaelic, evokes historic notions of beauty and strength. Founded by creative director Jac Cameron, the brand is shaped by her Scottish upbringing, a subversive sense of femininity, and a quiet yet enduring resilience. Now based in New York and drawing on her experience with iconic American brands, Cameron brings a deeply considered approach to Rùadh where craftsmanship meets ecological balance. The collection emphasizes enduring materials, organic silhouettes, and meticulous details inspired by natural formations and sustained by regenerative practices. Sensory and instinctual yet fiercely pragmatic, Rùadh channels a power drawn from within.