Loulou de Saison

Established in 2019 and designed in Paris by Creative Director Chloé Harrouche, Loulou de Saison offers a wardrobe of covetable essentials rooted in authentic French simplicity. Balancing classic modernity, the collection masterfully contrasts soft and powerful elements, minimalism with an edge, and femininity with masculine touches. Loulou de Saison highlights the ease and strength of the women who wear it, crafting pieces from natural fabrics sourced in Europe and Mongolia. Each garment is created in collaboration with longstanding partners and artisans, ensuring exceptional attention to detail. With its organic feel and thoughtful design, Loulou de Saison’s wardrobe serves as a soft armour for everyday life.